Terminology - Gartner

The Gartner Hype Cycle

Gartner's Hype Cycle describes the five phases of maturity of an industry and is a model for how to think about innovative technology adoption. The Hype Cycle is interesting as a moment-in-time capture of the technology landscape, with a bit of prediction included.

The Gartner Hype Cycle includes "expectations" on the vertical axis, and five stages on the horizontal axis: 

  1. Technology Trigger
  2. Peak of Inflated Expectations
  3. Trough of Disillusionment
  4. Slope of Enlightenment
  5. Plateau of Productivity 
Garner updates the Hype Cycle frequently and has topical variations.


Gartner Hype Cycle for Technology Adoption
Gartner Hype Cycle - Graphic
Click for larger version. 


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